Hi there! I’m
Sandeep Mallya
I'm an entrepreneur, blogger, and investor from Bangalore, India.
About
Who is Sandeep Mallya?
I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 to help SMBs leverage SEO, social media, and content marketing to grow their traffic and generate qualified leads for their business.
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency.
The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business. Since then, 99signals has grown significantly and generates over $6,000 in side income each month.
The blog currently features 200+ in-depth articles, how-to guides, and actionable tips on a wide range of marketing topics — from SEO and content marketing to social media marketing and affiliate marketing. They are read by over 500,000+ people per year.
I also host the Marketing Mantra podcast, where I’ve interviewed marketing thought leaders like Matthew Woodward, John Wall, Craig Campbell, Alexandra Tachalova, and many others. I also write guest posts for Semrush and SEOButler, and occasionally appear on podcasts and webinars to deconstruct SEO and other online marketing topics.
My articles have been featured in leading SEO, digital marketing, and business websites and publications. Here’s a list of just a few:
Most recently, I was featured in BuzzSumo’s list of Top 100 Content Marketers and Foundation Marketing’s list of Top 100 Marketers.
I live in Bangalore with my wife and two adorable dogs.
My Projects
Here are all the projects
I'm currently involved with:
99signals
I launched 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other entrepreneurs and bloggers with all the right information and tools they needed to launch a successful online business. Since then, 99signals has grown significantly and generates over $6,000 in side income each month.
The blog currently features 200+ in-depth articles, how-to guides, and actionable tips on a wide range of business topics — from SEO and content marketing to social media marketing and entrepreneurship. They are read by over 500,000+ people per year.
Startup Cafe Digital
Startup Cafe Digital is my full-service digital marketing agency. Founded in 2015, we help early-stage and growth-stage startups leverage the enormous potential of digital marketing to generate more traffic and leads for their business.
We use a calculated mix of SEO, content marketing, blogging, email marketing, and social media marketing to increase web traffic for our clients. We have provided digital marketing solutions to startups from a wide range of sectors — from eCommerce to technology to B2B SaaS companies.
Marketing Mantra Podcast
Marketing Mantra is an online marketing podcast, where I share actionable business strategies and lessons learned through managing multiple successful businesses.
You’ll also hear from leading marketing experts and entrepreneurs from around the world who’ll share insights on SEO, content marketing, PPC, affiliate marketing, and more. Join our 3,000+ weekly listeners.
Soulful Arogya
Soulful Arogya is my mindfulness and wellness blog focused on meditation, yoga, ayurveda and spirituality. Every day, we engage readers with top insights and in-depth articles on yoga, meditation, pranayama, ayurveda, zen, diet and nutrition, and the latest in wellness news.
Testimonials
What Others Are Saying
Sandeep is a trusted SEO expert and we often point to his in-depth guides and reviews as a reference for our readers.
Hailey Friedman
Co-Founder, GrowthBar
I’ve seen Sandeep build up an awesome collection of content and resources over the last few years that should be a go-to for digital marketers looking to up their game.
Nick Christensen
Head of Marketing, AppSumo
Sandeep knows the topic and delivers! I’m both a listener and have been a guest. Sandeep knows how to run the show – interesting and actionable content, everything a marketing cast needs!
John Wall
Co-Host, Marketing Over Coffee
Sandeep has a wealth of knowledge on SEO, blogging, and affiliate marketing. The best bit was that he walks his talk. Everything he teaches he actively executes in his own time and getting outstanding results.
Jules Dan
Host, Storytelling Secrets Podcast
We have been fortunate to partner with Sandeep for several years. Our partnership has succeeded over the years due to the useful content Sandeep produces for SEO & bloggers, which align perfectly with the tools Semrush provides. Sandeep is a great person to work with and I find myself constantly learning from him through our interactions.
Travis Jacobson
Head of Affiliate Marketing, Semrush
Sandeep knows the topic and delivers! I’m both a listener and have been a guest. Sandeep knows how to run the show – interesting and actionable content, everything a marketing cast needs!
Daniel Daines-Hutt
Founder, AmpMyContent